Bullets and descriptions
Length, keyword coverage and banned claims, with rewrites for weak lines.
Free title checker
Amazon Title Character Limit Checker
Is your title under Amazon's new 75 character limit? Paste it, pick a channel, and get a pass or fail on every rule plus a shorter title you can copy. Free, instant, no signup.
- Amazon
- Walmart.com
- TikTok Shop
- Shopify
- Runs in your browser. Nothing is uploaded.
- Results update as you type.
Title checker
The rule change
Why 75 characters?
Since July 27, 2026, Amazon limits most product titles to 75 characters. Media items are exempt. Longer titles can be rewritten by Amazon automatically, often in ways sellers dislike.
1
Lead with your brand and the most searched nouns.
2
Move extra detail (up to 125 more characters) into Item Highlights.
3
Short titles read better on mobile, where only the first line shows.
Coming soon
The full listing grader
One score for your whole listing, checked against each channel's own rules.
Image checks
Main image background, count and size requirements per marketplace.
Keyword gaps
See which high intent terms your listing is missing.
Bulk CSV and PDF reports
Grade your whole catalog at once and share reports with your team.
How the Amazon title character limit works
On July 27, 2026, Amazon started requiring product titles in all categories except media to be 75 characters or less, including spaces. Before that, most categories allowed 200 characters under the title policy from January 2025. Titles that are still too long get replaced gradually with an Amazon AI suggestion. Brand owners have 14 days to review each one in Review Listing Changes.
This checker counts your title the same way: every letter, number, space and punctuation mark. It also runs the other Amazon title rules that are still in force:
- No banned special characters: ! $ ? _ { } ^ ¬ ¦ (unless part of your brand name).
- No word used more than twice, apart from prepositions, articles and conjunctions.
- No promotional phrases like "free shipping" or "best seller", and no ALL CAPS words.
If your title fails, you get a shorter version that keeps your brand first and drops filler and promotional words. Copy it, read it once, and paste it into Seller Central. The extra detail can go into Item Highlights, a new searchable field with up to 125 characters.
Character limits by channel
| Channel | Title limit | Source |
|---|---|---|
| Amazon | 75 characters including spaces (media exempt) | Seller Central, July 2026 |
| Walmart.com | Up to 150 characters | Walmart Marketplace Learn |
| TikTok Shop | 25 to 200 characters | TikTok Shop Academy |
| Shopify SEO title | Up to 70, 60 recommended | Shopify Help Center |
Three ways to get under 75 characters
- Cut adjectives shoppers cannot verify. Premium, high quality, perfect and ultimate add length but not information.
- Keep one spec, move the rest. Size or count stays in the title. Materials and uses go to Item Highlights.
- Stop repeating keywords. Saying "water bottle" twice wastes about 13 characters.
Prefer to start from scratch? The Amazon product title generator builds a compliant title from your product details. To grade bullets too, use the Amazon listing analyzer. For the full background, read Amazon title changes 2026 and our Amazon title requirements guide.
FAQ
Frequently asked questions
What is Amazon's title character limit?
Since July 27, 2026, Amazon titles must be 75 characters or less including spaces, in every category except media.
Does the checker count spaces?
Yes. Amazon counts spaces, so the checker does too. Extra spaces between words are collapsed before counting.
Which channels can I check?
Amazon, Walmart.com (up to 150 characters), TikTok Shop (25 to 200) and Shopify SEO titles (60 recommended, 70 max).
Is the title checker free, and is my data uploaded?
Yes, it is free with no signup. Every check runs in your browser, so your titles are never uploaded or stored.
What is coming in the full listing grader?
Grading for bullets, descriptions, images and keywords across Amazon, Walmart.com, TikTok Shop and Shopify, with bulk CSV upload and PDF reports. Join the waitlist to get early access.