Length
Walmart's Product Detail Page guidance allows titles up to 150 characters. Its listing quality guide recommends keeping titles clean and concise at 50 to 75 characters. Shorter titles display better on mobile and in search results.
Allowed
- Clear, descriptive titles without repeated keywords, multiple brands or multiple product types.
- Proper capitalization.
- Values for key attributes, for example 5 in, 4 count or 12 oz.
Not allowed
- All caps or special characters such as ~ ! * $.
- Promotional claims: free shipping, Walmart fulfilled, hot sale, top rated, premium quality, best-selling, clearance, Black Friday, savings, low price.
- Walmart or any other retailer name, unless licensed or part of the brand.
- Irrelevant information such as coming soon, out of stock or discontinued.
- URLs in any format, including Walmart.com.
- Languages other than English.
- Years such as 2025 or 2026, unless your product type's content standards recommend them.
- Repeating keywords and phrases.
A title formula
Brand + product type + key attribute (material, size, color) + count. Walmart's guide gives a fashion formula: Brand + Style Name + Descriptive Feature, Material, Clothing Size + Pack Count.
Example: Acme Insulated Stainless Steel Water Bottle, 32 oz, Black (55 characters).
Next: write your key features, scan for prohibited words, and see how titles feed into the Walmart Listing Quality score.