The template
[Brand] [Key ingredient] [Product type] [Skin or hair type] [Size]
- Acme Vitamin C Face Serum with Hyaluronic Acid, 1 fl oz (52 characters)
- Acme Daily Face Moisturizer SPF 30 for Oily Skin, 1.7 oz (54 characters)
- Acme Sulfate Free Shampoo for Curly Hair, 16 fl oz (48 characters)
Item Highlights: Fragrance free, non comedogenic, dermatologist tested, for morning and night routines
Beauty specific rules
- Avoid drug claims. Treats acne, cures eczema or heals scars turn a cosmetic into a drug claim.
- SPF and size must match the label.
- Avoid unverifiable claims like best serum or clinically proven unless you can show the study.
What shoppers search
| Keyword | Est. monthly Amazon searches (US) |
|---|---|
| shampoo | 734,414 |
| moisturizer | 285,287 |
| serum for face | 33,552 |
Search volumes are Helium 10 estimates of monthly searches on Amazon.com, pulled October 17, 2026. They change month to month.
Use the exact phrase shoppers type for your product type, near the start of the title. Put secondary phrases in Item Highlights and backend search terms.
Rules every Amazon title must follow
- 75 characters or less, including spaces, since July 27, 2026.
- No promotional phrases such as best seller or free shipping.
- No special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand.
- No word more than twice, apart from articles, prepositions and conjunctions.
Check a finished title with the title checker, or scan all your copy with the prohibited words checker.