The template
[Brand] [Pet type or breed size] [Product type] [Size or weight] [Count or pack]
- Acme Dog Bed Orthopedic Foam, Large, Washable Cover (51 characters)
- Acme Cat Litter Clumping, Unscented, 20 lb (42 characters)
- Acme Stainless Steel Dog Bowl Set, 2 Pack (41 characters)
- Acme Adjustable Dog Harness, Medium, Reflective (47 characters)
Item Highlights (125 characters max): Orthopedic foam support, machine washable cover, non slip bottom, suitable for large breeds
Pet supplies specific tips
- Name the pet. Shoppers search by dog, cat, bird, rabbit and more, so put the pet type near the start after the brand.
- Put size or weight on consumables. Litter, food and treats need a weight or count that matches the package (20 lb, 120 Count).
- Color and size often belong in variations. Keep the parent title neutral and let each child listing show its own color and size.
- Avoid unproven medical claims. Do not say cures, treats arthritis or similar unless your product documentation and Amazon policy support it. Skip promo phrases too.
What shoppers search
| Keyword | Est. monthly Amazon searches (US) |
|---|---|
| cat litter | 1,023,472 |
| dog treats | 948,763 |
| cat tree | 735,720 |
| dog bed | 704,175 |
| dog toys | 497,786 |
| dog harness | 321,399 |
Search volumes are Helium 10 estimates of monthly searches on Amazon.com, pulled October 18, 2026. They change month to month.
Use the exact phrase shoppers type for your product type, near the start of the title. Put secondary phrases in Item Highlights and backend search terms.
Rules every Amazon title must follow
- 75 characters or less, including spaces, since July 27, 2026.
- No promotional phrases such as best seller or free shipping.
- No special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand.
- No word more than twice, apart from articles, prepositions and conjunctions.
Check a finished title with the title checker, or scan all your copy with the prohibited words checker.