The template
[Brand] [Ingredient or formula] [Form] [Strength per serving] [Count or size]
- Acme Magnesium Glycinate Capsules 400 mg, 120 Count (49 characters)
- Acme Creatine Monohydrate Powder, Unflavored, 1 lb (49 characters)
- Acme Vitamin D3 5000 IU Softgels, 360 Count (43 characters)
Item Highlights (125 characters max): Chelated for absorption, vegan capsules, third party tested, 2 capsules per serving
Supplement specific rules
- No disease claims. Words like cure, treat or prevent a disease can get the listing removed. Structure and function wording such as "supports muscle recovery" is the usual approach, with the standard disclaimer on the label.
- Match the label. Strength, count and form should be identical to the packaging.
- Flavor and size are variations. Keep one flavor per child listing.
What shoppers search
| Keyword | Est. monthly Amazon searches (US) |
|---|---|
| creatine | 1,627,662 |
| protein powder | 1,655,435 |
| vitamin d3 | 296,289 |
| magnesium supplement | 13,071 |
Search volumes are Helium 10 estimates of monthly searches on Amazon.com, pulled October 17, 2026. They change month to month.
Use the exact phrase shoppers type for your product type, near the start of the title. Put secondary phrases in Item Highlights and backend search terms.
Rules every Amazon title must follow
- 75 characters or less, including spaces, since July 27, 2026.
- No promotional phrases such as best seller or free shipping.
- No special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand.
- No word more than twice, apart from articles, prepositions and conjunctions.
Check a finished title with the title checker, or scan all your copy with the prohibited words checker.