The template
[Brand] [Product type] [Theme or key feature] [Age range] [Piece count or set size]
- Acme Magnetic Building Tiles, STEM Toy, Ages 3+, 64 Pieces (58 characters)
- Acme Plush Dinosaur Stuffed Animal, 12 Inch, Ages 2+ (52 characters)
- Acme Family Card Game for Kids and Adults, 2 to 6 Players (56 characters)
- Acme Jigsaw Puzzle for Adults, Mountain Lake, 1000 Pieces (57 characters)
Item Highlights (125 characters max): Builds fine motor and spatial skills, storage bin included, compatible with other magnetic tiles of the same size
Toys and games specific tips
- Get your title right before the holidays. In Helium 10 data pulled October 19, 2026, monthly searches for toddler toys were up 49% and kids toys up 71% over the prior 30 days, so fix titles now rather than in December.
- Age range must match. The age you put in the title should match the manufacturer age grading on the package and the age range attribute in your listing.
- Safety warnings do not go in the title. Choking hazard and small parts warnings belong in the listing's safety warning field and on the packaging.
- Piece and player counts must be exact. Shoppers compare 64 pieces against 100 pieces, so state the count once and make it match the box.
- Do not use other brands or characters you do not license. Naming a popular toy brand or character in your title can get the listing removed for intellectual property violations.
What shoppers search
| Keyword | Est. monthly Amazon searches (US) |
|---|---|
| toddler toys | 332,717 |
| kids toys | 172,212 |
| stuffed animals | 71,048 |
| card games | 71,039 |
| toys for girls | 44,350 |
| toys for boys | 34,555 |
| puzzles for adults | 33,549 |
Search volumes are Helium 10 estimates of monthly searches on Amazon.com, pulled October 19, 2026. They change month to month.
Use the exact phrase shoppers type for your product type, near the start of the title. Put secondary phrases in Item Highlights and backend search terms.
Rules every Amazon title must follow
- 75 characters or less, including spaces, since July 27, 2026.
- No promotional phrases such as best seller or free shipping.
- No special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand.
- No word more than twice, apart from articles, prepositions and conjunctions.
Check a finished title with the title checker, or scan all your copy with the prohibited words checker.