The template
[Brand] [Department] [Style] [Product type] [Material or key feature]
- Acme Women's High Waisted Leggings with Pockets, Buttery Soft (59 characters)
- Acme Men's Crew Neck Cotton T Shirt, Regular Fit (46 characters)
- Acme Women's Wrap Midi Dress, Short Sleeve, Floral (49 characters)
Item Highlights: Four way stretch, squat proof, moisture wicking, side pockets fit most phones
Apparel specific tips
- Department first after brand. Women's, Men's, Girls' or Boys' is one of the main filters shoppers use.
- Size and color go in variations. Child listings show the selected size and color.
- Name the material when shoppers search for it: cotton, linen, merino.
What shoppers search
| Keyword | Est. monthly Amazon searches (US) |
|---|---|
| leggings for women | 250,996 |
| womens dresses | 250,758 |
| mens t shirts | 34,943 |
Search volumes are Helium 10 estimates of monthly searches on Amazon.com, pulled October 17, 2026. They change month to month.
Use the exact phrase shoppers type for your product type, near the start of the title. Put secondary phrases in Item Highlights and backend search terms.
Rules every Amazon title must follow
- 75 characters or less, including spaces, since July 27, 2026.
- No promotional phrases such as best seller or free shipping.
- No special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand.
- No word more than twice, apart from articles, prepositions and conjunctions.
Check a finished title with the title checker, or scan all your copy with the prohibited words checker.