The main groups of risky words
| Type | Examples | Why |
|---|---|---|
| Promotional | free shipping, best seller, sale, #1, limited time | Banned in titles and bullets |
| Guarantees | money back, full refund, satisfaction guaranteed | Bullet guidelines remove guarantee information |
| Pesticide style claims | antibacterial, antimicrobial, eco-friendly, kills germs | Can trigger pesticide compliance review |
| Medical and drug claims | cure, treats, prevents, FDA approved | Disease claims are restricted, especially for supplements and topicals |
| Placeholders | N/A, TBD, not applicable | Removed by Amazon |
| Subjective | best, amazing, perfect, premium | Weak, and not allowed in search terms |
Not verified on an official page: Amazon does not publish one master list of banned words. This list is compiled from the 2025 title policy, the 2024 bullet point guidelines, search term rules and common compliance flags reported by sellers. A clean result lowers risk but is not a guarantee.
Where each rule applies
- Titles: no promotional phrases, no ALL CAPS, no special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand. See Amazon title requirements.
- Bullets: no emoji, special characters, guarantees, placeholders or restricted claims. See the bullet point checker.
- Search terms: no brand names, ASINs, or subjective and temporary words. See the backend search terms checker.