Walmart Key Features Checker, 80 Characters

Walmart Key Features Checker

Paste your Walmart.com key features, one per line. Each one is checked against the 80 character limit and the Walmart copy standards.

What are the Walmart key features requirements?

Walmart key features are the bullet highlights on a product page. Walmart's copy standards ask for 4 to 10 per listing (its product page guide says 3 to 10), each 5 to 80 characters including spaces, starting with a capital letter or number, with no ending punctuation, emoji, HTML or promotional claims.

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First check free. Unlimited with a free account.

By the ListRubric Editorial Team. Updated October 17, 2026. Based on official seller documentation.

The rules at a glance

Rule	Requirement
Number	4 to 10 (copy standards). Category overrides may apply
Length	5 to 80 characters each, spaces included
First character	A capital letter or a number
Punctuation	No periods, question marks, exclamation marks, colons or semicolons
Formatting	No HTML, numbered lists, emoji or special characters as bullets

Content rules

Most important features first.
Specific, attribute based details: "600D polyester with water-resistant coating", not "Premium quality material".
No duplicates. "USB-C fast charging" and "Fast USB-C charging" count as the same feature.
No promotional claims, competitor exclusivity claims, retailer names or URLs.

Examples

Pass: Rechargeable battery lasts up to 12 hours (41 characters).

Fail: Rechargeable battery lasts up to 12 hours on a full charge for extended, all-day use. (over 80 characters, ends with a period).

Then check your Walmart title and scan everything for prohibited words.

Frequently asked questions

How many key features does Walmart require?

Walmart's copy standards ask for 4 to 10. The product detail page guide says 3 to 10. Aim for at least 4.

What is the Walmart key features character limit?

80 characters per key feature, including spaces, with a minimum of 5.

Can Walmart key features end with a period?

No. Write them as sentence fragments with no ending punctuation.

Can I use emoji in Walmart key features?

No. Emoji and special characters are not allowed.

Is this checker free?

Yes. Your first check is free, and a free account unlocks unlimited checks.

Walmart Key Features Checker