What Walmart's content standards ban
- Promotional claims: free shipping, Walmart fulfilled, hot sale, top rated, premium quality, best-selling, clearance, Black Friday, savings, low price.
- Retailer names: Walmart or any other retailer, unless licensed or part of the brand name.
- Competitor exclusivity: Amazon exclusive, exclusive to Target.com.
- Authenticity claims: authentic, 100% authenticated, unless Walmart has approved the claim or the item is food.
- Irrelevant status: coming soon, out of stock, discontinued.
- URLs, emoji and special characters.
- Vague marketing phrases such as #1 rated and high quality.
Breaking the copy standards can lead to warnings, unpublished listings or account suspension, according to Walmart's item setup policies.
Not verified on an official page: Medical claim terms in this checker are a general safety net, not a Walmart list. Health products have extra category rules in Walmart's content standards.
Check structure too, with the Walmart title guidelines and the key features checker.