# ListRubric

> ListRubric is a listing grader for Amazon, Walmart.com, TikTok Shop and Shopify sellers. It checks product titles, bullets, descriptions, images and keyword coverage against each marketplace's published rules and lists exactly what to fix. Free tools run in the browser. Website: https://listrubric.com/

Key facts (rules last checked October 16, 2026):
- Amazon product titles must be 75 characters or less, including spaces, in every category except media, since July 27, 2026.
- Amazon Item Highlights is a searchable field of up to 125 characters, added in July 2026.
- Walmart.com titles can be up to 150 characters. Walmart's Listing Quality score covers content quality, price competitiveness, shipping, published and in stock status, and ratings and reviews.
- TikTok Shop titles must be 25 to 200 characters, and TikTok recommends 80 or fewer.
- Shopify SEO titles can be up to 70 characters, with 60 or fewer recommended. Meta descriptions should be about 160 characters.
- Pricing: Free plan with 3 full listing grades a month and unlimited quick checks; Starter $9 a month for 50 grades; Pro $19 a month for 300 grades plus bulk CSV upload and PDF reports. Visitors without an account get one free run of each tool.
- ListRubric is independent and not affiliated with Amazon, Walmart, TikTok or Shopify.

## Free tools
- [Amazon title character limit checker](https://listrubric.com/): checks a title against the 75 character limit and Amazon, Walmart.com, TikTok Shop and Shopify title rules, and suggests a shorter title
- [Amazon 75 Character Title Limit](https://listrubric.com/amazon-75-character-title-limit): The Amazon 75 character title limit is a rule that took effect on July 27, 2026: product titles in all categories except media must be 75 characters or less, including spaces. Titles that stay too long are gradually replaced with an Amazon AI suggestion.
- [Amazon Title Requirements](https://listrubric.com/amazon-title-requirements): Amazon titles must be 75 characters or less including spaces (media exempt), must not use the special characters ! $ ? _ { } ^ ¬ ¦ unless part of the brand, must not repeat a word more than twice, and must not include promotional phrases or ALL CAPS words.
- [Amazon Item Highlights](https://listrubric.com/amazon-item-highlights): Item Highlights is a searchable Amazon listing field of up to 125 characters, added in July 2026 alongside the 75 character title limit. It holds detail that no longer fits in the title, such as materials, key specs and recommended uses.
- [Walmart Listing Quality Score](https://listrubric.com/walmart-listing-quality-score): The Walmart Listing Quality score is a rating Walmart gives each Marketplace listing based on content quality, price competitiveness, shipping, published and in stock status, and ratings and reviews. Walmart.com titles can be up to 150 characters.
- [TikTok Shop Listing Checker](https://listrubric.com/tiktok-shop-listing-checker): A TikTok Shop product title must be between 25 and 200 characters, and TikTok recommends 80 or fewer. TikTok Shop rates listing quality as Poor, Fair or Good, and title problems can lower that rating.
- [Amazon Product Title Generator](https://listrubric.com/amazon-product-title-generator): An Amazon product title generator builds a product title from your brand, product type, key attributes, size and quantity. The ListRubric generator is rule based: it keeps the title at 75 characters or less and moves leftover detail to Item Highlights without inventing features.
- [Amazon Listing Analyzer](https://listrubric.com/amazon-listing-analyzer): An Amazon listing analyzer scores a product title and bullet points against Amazon listing rules. ListRubric gives a score out of 100, a letter grade and a prioritized list of fixes, using the 2025 title policy and 2026 length rules.
- [Shopify SEO Title Checker](https://listrubric.com/shopify-seo-title-checker): Shopify lets you enter an SEO page title of up to 70 characters and recommends 60 or fewer so search engines do not shorten it. Shopify recommends a meta description of about 160 characters.

## Guides
- [Amazon Title Changes 2026](https://listrubric.com/blog/amazon-title-changes-2026): From July 27, 2026, Amazon product titles in all categories except media must be 75 characters or less including spaces, and Amazon added a searchable 125 character Item Highlights field for detail that no longer fits in the title.
- [Blog](https://listrubric.com/blog): all guides

## Product
- [Pricing](https://listrubric.com/pricing): Free, Starter ($9 a month) and Pro ($19 a month) plans
- [About](https://listrubric.com/about): who runs ListRubric and how the checks are built
- [Create a free account](https://listrubric.com/signup)

## Optional
- [Full text of every public page](https://listrubric.com/llms-full.txt)
- [Privacy policy](https://listrubric.com/privacy)
- [Terms of service](https://listrubric.com/terms)